The tour seeding and validation process for Titleist’s prototype 718 irons began this week at the PGA Tour’s Quicken Loans National and the European Tour’s HNA Open de France.
Titleist tour reps and members of the R&D team will be busy fitting players into prototype 718 irons, answering their performance questions and gathering their feedback and data. This process will continue over the coming weeks across the worldwide professional tours.
Product seeding and player validation is a critical step in the go-to-market process for all Titleist equipment. Earning the validation of the game’s best players, as well as dedicated golfers at every level of the game, helps ensure that new products are faithful to the Titleist brand promise of innovation, performance and quality.
Updates are available on Titleist’s social media channels and at Titleist.com.sg/718