adidas Golf has introduced high-performance additions to the adipower family of footwear which incorporate a new forging process as part of the design to provide extra stability for golfers – the spiked adipower 4ORGED for both men and women and the spikeless adipower 4ORGED S for men.
Based on consumer research where adidas looked at how weight shifts in the feet during the golf swing, adidas utilized a new technique to provide more stability for golfers without the need to add additional material to the shoe. The process, called forging, targets the areas where golfers need more stability and then heat-presses those materials in that portion of the shoe. The resulting heat press then hardens the material in these specific areas to not only provide extra lateral support, but also give the shoe a creative design aesthetic. It also helps keep the overall weight of the shoe down, meaning even more comfort for those who wear it.
“Anytime we can keep a shoe lighter without sacrificing the technology golfers need to play their best is a huge win,” said Masun Denison, global footwear director, adidas Golf. “The forging process is so efficient. It’s just another piece that make this such a high performing shoe, which is what golfers expect from us.”
All versions will continue to feature adidas’ BOOST technology in the midsole, which gives players more energy return and is touted as the best cushioning in the game.
Both the adipower 4ORGED (MSRP RM799) and adipower 4ORGED S (MSRP RM599) come with a one-year waterproof warranty and are available online at adidas.com and at select retailers worldwide.