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TaylorMade and MST target greater heights with distribution partnership

TaylorMade's Mark Sheldon-Allen (L) with MST Golf's Ng Yap

TaylorMade and its new distribution partner for Malaysia and Singapore, MST Golf, are confident that they can work together to take the brand to even greater heights in this region.

“Given their experience and strength, passion and support for golf and the TaylorMade brand, we are excited to be working with MST Golf as our strategic partner for the Singapore and Malaysia markets,” said Mark Sheldon-Allen, VP/managing director of TaylorMade Japan & Asia.

“We are really looking forward to growing and taking TaylorMade to the next level in these markets,” he added.

Sheldon-Allen was speaking during a dinner event on Wednesday following a ‘town hall’ meeting with dealers and retailers. The event served as a forum to allay any concerns that the dealers might have during the transition from dealing with a TaylorMade subsidiary to a distribution model.

To service dealers, MST Golf has set up a dedicated TaylorMade team under its wholesale division to manage the brand and distribution.

“Our wholesale division manages regional distribution and is managed above MST Golf Retail.” said MST Golf chief executive officer Ng Yap “The new TaylorMade team will manage the brand and service dealers including MST Golf Retail in the same way TaylorMade-adidas Golf did when they were managing the business as a subsidiary company.”

TaylorMade took the opportunity to introduce three new products during the event – GAPR, a rescue iron with three distinct heads; M Gloire, a premium model from Japan which is now part of the M family of products; and the P760 Irons, a player’s iron with enhanced forgiveness properties.

TaylorMade players competing in this week’s CIMB Classic dropped by to meet the dealers, who also enjoyed VIP  hospitality access to the US$7 million PGA Tour event.

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