The Asian Tour has appointed Charlie Tingey as its new Director of Partnerships.
Formerly a director of EurAsia Cup Sdn Bhd, Tingey will now take on the responsibility of maintaining and generating tournament opportunities for the tour as well as manage its commercial assets. He will also be fulfilling a joint commercial role as part of the tour’s strategic alliance with the European Tour.
Tingey has more than two decades of experience working in the sports marketing industry in Europe and Asia. Over the past nine years with the Asian Tour and European Tour joint venture entity, the U.K national played a pivotal role in the realisation and management of the EurAsia Cup, a matchplay team event between Asia and Europe staged in Kuala Lumpur in 2014, 2016 and 2018.
“I’ve worked closely with the Asian Tour since 2011 and I’m excited to be part of the tour’s new management team. I am looking forward to working with existing partners whilst also exploring new ways to unlock the commercial potential of the Asian Tour combined with maintaining the longstanding partnership with the European Tour,” said Tingey.
Tingey will be based in the Asian Tour’s operations office in Kuala Lumpur and will report directly to Cho Minn Thant. who was recently promoted from Chief Operating Officer to Commissioner and Chief Executive Officer.
“Charlie’s deep understanding of the golf industry in region coupled with his wealth of experience will add a lot of value to our commercial and operations strategy. We are delighted that Charlie is part of the management team,” said Cho.