Sports marketing veteran Josh Burack has been appointed as the new CEO of the Asian Tour and will helm the tour’s headquarters in Sentosa, Singapore. He will assume the role from October 17, 2016.
With over 25 years’ experience in sports management, sponsorship, media rights sales, TV production and operations, Burack will lead the strategic and commercial direction of the Asian Tour and head the management team. He will report to the tour’s Board of Directors.
Asian Tour chairman Jimmy Masrin said: “Josh brings a wealth of experience with him from both a commercial and operations perspective. We are confident he will successfully spearhead the Asian Tour into our next phase of business growth and strategic development.”
During the past 19 years, Burack has lived and worked in Hong Kong, Thailand, Australia and Singapore, building a successful track record of creating partnerships and profitable business ventures in multiple professional and Olympic sports. In his previous role, Burack was senior vice president at Dentsu Sports Asia (DSA), a subsidiary of the Sports Division of Dentsu Inc. of Japan. Burack set up the agency’s broadcast & production business and also took charge of the firm’s media rights sales in Malaysia, Singapore, Philippines, Myanmar, the Indian-sub continent, pan Middle East, Australia, New Zealand and Oceania. He helped lead Dentsu’s 92-person production team at the 2016 Olympic Games in Brazil where the agency produced and delivered 12 channels broadcast across 22 territories in Asia.
Prior to his time at DSA, Burack founded IEC in Sports’ business in the Asia Pacific and was their director of the region for nearly 12 years. Before that, he served as a senior producer for World Sport Group for three years in the early days of the Asian PGA Tour.
“I am very excited to join the Asian Tour, which is one of the leading major international golf organisations in the world. With the recent announcement of its Strategic Alliance with The European Tour, the future for professional golf in Asia is extremely bright. I’m looking forward to working collaboratively with the Asian Tour team, board of directors, the players, sponsors, tournament directors, key commercial partner IMG and other stakeholders to further expand the business for the benefit of the Asian Tour players and the game in the region,” said Burack, who holds a Bachelor of Arts Degree in Communications from American University in Washington, D.C. and a Masters of Business Administration from the National University of Singapore. The American, his wife Michiko, son Zack and daughter Mia are permanent residents of Singapore.
When Burack takes office as CEO, Kyi Hla Han, who has served as interim commissioner of the tour since December 2015, will relinquish his position but will remain as a full member on the board. Han will work closely with Burack during the transitional period until December 31, 2016.