The Asian Tour has unveiled a new flagship event, the Ho Tram Players Championship, which will take place next April 13-16 at The Bluffs Ho Tram Strip in Vietnam.
The US$1.2 million event is an evolution of the Ho Tram Open, which set new standards in golf and entertainment with its inaugural edition last December won by Spanish star Sergio Garcia.
“The Players’ Championship will be the highlight of the Asian Tour year and we could not think of a more deserving venue and event than Ho Tram,” said Asian Tour commissioner Kyi Hla Han. “The inaugural year not only put Ho Tram on the map, but has reinforced Vietnam’s position as a growing force in the world of golf and sports.”
The Ho Tram Players Championship will host some of the best golfers in the world including Garcia, who will return to defend his title next April in the week after The Masters. The US$1.2 million purse is the richest for a full-field Asian Tour event.
“Today’s announcement reinforces our commitment to pioneering new and innovative events for Vietnam,” commented Michael E. Kelly, executive chairman of Asian Coast Development Ltd. “An event of this stature will afford us the opportunity to evolve the Ho Tram Strip’s appeal as a luxury destination and grow Vietnam’s status as a major player in global golf and tourism.”
Launched in November 2014, The Bluffs Ho Tram Strip’s Greg Norman-designed course has earned a string of accolades including ‘The World’s Best New Golf Course’ at the World Golf Awards and was also recently ranked 74 in Golf Digest’s Top 100 Greatest Golf Courses.
“I made no secret about how impressed I was with Ho Tram and The Bluffs and the response I have had around the world about how spectacular the championship looked has been extraordinary,” said Garcia. “For the event to be announced as The Players Championship is a huge step and I think everyone involved should be particularly proud of getting the event to such status in such a short space of time.”
Ben Styles, vice-president golf & residential development for The Ho Tram Strip said: “This is yet another milestone in Ho Tram and Vietnam’s history. To host such a prestigious Championship will certainly add more interest for Vietnam, increasing global viewing figures as well as giving our top Vietnamese amateurs the opportunity to compete against the world’s best.”