Malaysia’s top lady golfer Kelly Tan has been signed on by the CIMB Group as its first-ever golf ambassador. The sponsorship agreement will see Kelly sport the CIMB logo on her cap as she plays her second season on the LPGA Tour as well as appear in CIMB advertisements and participate in corporate events.
“The CIMB brand is a strong one, domestically and internationally, and is one that has become synonymous with golf. I really look forward to a successful partnership” said Kelly during a press conference at Kuala Lumpur Golf & Country Club on March 9. “CIMB’s most visible brand ambassador is Nicol David, who is absolutely at the top of her game. It’s a good target for me to work towards!”
“I’m just thrilled to be associated with one of the largest universal banks in ASEAN and to be their first-ever golf ambassador.” she added.
CIMB’s group chief executive Tengku Dato’ Zafrul Abdul Aziz noted that Kelly fits the CIMB Group’s brand profile. “Kelly Tan is a winner and we’re very pleased she’s agreed to become one of our ambassadors. She competes on the global stage and represents a lot of what the CIMB brand stands for.
“She’s very strong not just in her game but also in her mind-set of wanting to win. Even at her age, Kelly shows the kind of maturity that’s required to win – that’s very important because almost everyone on tour has the same skill-set and in the end it’s the mind that matters, how you think and how confident you are on the course.”
Hailing from Batu Pahat, Kelly started playing golf at age 12 and enjoyed a prolific junior and amateur career. By the time she was 20, Kelly had won the Malaysian Ladies Amateur Open three times and represented the country in the SEA Games, Asian Games and World Amateur Team Championships. In 2013, she earned her LPGA Tour card through the tour’s grueling qualifying school and turned professional. Kelly finished a credible 89th in her first season on the LPGA Tour, comfortably keeping her card for the 2015 season.
“My target this year is to finish in the top 60 on the LPGA Tour so I can play in all the Asian events,” said Kelly, who is currently ranked 211th in the world and is on-course for a place in the 2016 Rio Olympics.
The CIMB Group is heavily involved in golf through events such as CIMB Classic in Malaysia, the region’s only PGA Tour event and now in its sixth year, and the Asian Tour’s CIMB Niaga Indonesian Masters which is in its fourth year. The CIMB Junior Golf Development programme has been running for six years and has involved no less than 184 junior golfers from across the region.