Kuala Lumpur, 18 October –Two of Asia’s leading golf publications, ParGolf Malaysia and Weekly ParGolf Japan, will combine forces to publish the nation’s first comprehensive golf directory in more than two decades. Scheduled for unveiling in mid-2013, the directory will be offered in separate English and Japanese versions on both print and digital platforms.
The collaborative effort seeks to present local and foreign golf aficionados with a handy guide that incorporates all pertinent information and useful tips on golf clubs throughout the country. As the directory aims to offer a comprehensive guide to golfing in Malaysia, it will include all the leading clubs as well the lesser known gems that will appeal to the avid travelling golfer. Additionally, the directory will include a host of other useful information for golfers such as hotels, recommended restaurants and places of interest.
The directory is the latest in a series of exciting joint projects between ParGolf Malaysia and Weekly ParGolf Japan since the two publications embarked on a content sharing partnership in 2011 for both print and digital platforms. This ground-breaking alliance, believed to be the first such tie-up between magazines from the two countries, has enabled ParGolf Malaysia to expand and enhance its content to reach a wider audience and provide greater mileage for advertisers.
In June 2012, ParGolf successfully penetrated the digital retail platform and is now available on Apple Store, Magzter and Maxis ebooks.
“We are really excited to announce this golf directory project and are thrilled to be able to work alongside Weekly ParGolf Japan once more,” said Susannah Gun Palmer, publisher for ParGolf Malaysia.
“ParGolf is renowned for our self-generated content and this directory will shadow the same principles to showcase all of our country’s golfing locales. Our experienced team of journalists and photographers will be heading out over the next few months to the nooks and crannies of the country, covering all golf clubs including those hidden gems that not many will know of. We are also delighted that we can contribute in some way towards promoting Malaysia as an ideal golfing destination as the Japanese version will be widely distributed in Japan while the English version will be available in all major Asian markets,” she added.
“It is our pleasure to work with ParGolf Malaysia on this golf directory project. We want to showcase the charms of golf clubs in Malaysia through this directory and hope it will attract more Japanese visitors to Malaysia, especially to play golf. Since Southeast Asia is a growing and very important golf market, we would like this project to be the first step in expanding our partnership with ParGolf Malaysia,” said a spokesperson from Weekly ParGolf Japan.