Sime Darby LPGA Malaysia to support cancer research

This year’s Sime Darby LPGA Malaysia will once again benefit cancer research through the event’s charitable partner, Cancer Research Malaysia.

Lydia Ko - Sime Darby LPGA Malaysia 2014Since its inaugural year in 2010, the tournament has raised in excess of RM2 million for Cancer Research Malaysia thanks to the tournament’s principle benefactor, the Sime Darby Foundation – who ensure that all proceeds from the event are donated to the charity, while organizing a series of fund-raising and awareness-building initiatives during tournament week. The US$2 million event tees-off at Kuala Lumpur Golf & Country Club this October 8-11.

On Pink Saturday (Saturday 10 October), players, officials and spectators show their support for Breast Cancer Awareness Month by wearing pink. The Konica Minolta Chip4Charity will return, giving fans the chance to chip five balls from a platform onto a floating green and win some great prizes in the process. There are also fundraising and society luncheons in store and this week sees the launch of the tournament’s Women with Drive Instagram competition, encouraging people to post a picture of the woman that provides the drive in their life.

The funding has supported a number of initiatives undertaken by Cancer Research Malaysia, including the on-going ‘More than a Mammo’ programme which has enabled more than 2,000 Malaysian women to receive a subsidized mammogram.

Another example is the Patient Navigation Programme, where through the development of information brochures, decision aids and a new one-stop centre for breast cancer patients – the Pink Ribbon Clinic at the Hospital Tengku Ampuan Rahimah in Klang – Cancer Research Malaysia is now able to support low income breast cancer patients to ensure completion of treatment.

Cancer Research Malaysia_Breast Cancer Research Team led by Prof Dr Teo

The Cancer Research Malaysia team

The Chief Executive of Cancer Research Malaysia, Professor Dr Teo Soo Hwang, said: “Every minute, one woman dies of breast cancer. Thankfully, through research, we now know more about breast cancer than we did before. Through our patient navigation centre, we are removing the financial, logistical and cultural barriers to proper treatment so that the survival of breast cancer patients in our country can be improved. Through our research on mammography screening and breast cancer genes, we hope to be able to target mammography screening and prevention of breast cancer to women who are at highest risk. By combining this with better treatment, we know that we can ensure that more than nine out of ten breast cancer patients can survive more than five years.

“Our partnership with the Sime Darby LPGA Malaysia, together with the support we receive from the Sime Darby Foundation, has been a critical factor in enabling us to carry out important research. The LPGA players continue to be wonderful ambassadors for our cause and have been instrumental in helping us to break down some of the social taboos that come with breast cancer in Malaysia,” she added.

One such player is American star 14 Cristie Kerr who set up her own Birdies for Breast Cancer organisation in 2003 having witnessed her mother, aunt and godmother fight the disease.

“Congratulations to the Sime Darby LPGA Malaysia for its continued support for breast cancer research and treatment in Malaysia,” said Kerr. “The tournament’s commitment to such a worthwhile cause lends it a very special feel and one that all the players on the LPGA Tour have a great deal of respect for. It’s wonderful to see sport and charity working hand in hand together. Keep up the great work!”

Chairman of the Sime Darby Foundation, Tun Musa Hitam added” “The Sime Darby LPGA Malaysia’s partnership with Cancer Research Malaysia is critical to the success of the tournament. Not only does it provide the tournament with its own unique identify, but it also provides us with a very clear purpose. Directly or indirectly, cancer affects everyone at some stage in life. Through our partnership with the LPGA Tour and Cancer Research Malaysia, the Sime Darby LPGA Malaysia is committed to making a positive impact in the battle against cancer in this country and around the world. We encourage as many people as possible to come and show their support at this year’s tournament.”

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