Combining an effortless British style with a sharp focus on detail and functionality, the new Fall/Winter 2020 Eyewear By David Beckham Collection caters to those interested in a classic design with an international perspective.
David Beckham, one of the world’s most recognised personalities, is not only renowned for his skills on the football field but also for his taste in fashion and grooming. The English superstar features in the new ad campaign shot in Paris by Matthew Brookes, with behind-the-scenes action captured by Beckham’s son Brooklyn. The new images carry on the traveller story, capturing the international star in different locations on a journey around the world; this time he’s portrayed in beautiful Paris on an autumn day, with views of the Eiffel Tower.
“I’m really proud of this new eyewear collection for Fall/Winter 2020 and the variety of different styles. I have so many great memories of living in Paris and I love to visit whenever I can with my family. Being able to shoot the new campaign right in the heart of Paris alongside my son Brooklyn was a great experience and I think that this collection captures the spirit of a city famous for its great style and culture.”
The collection includes sunglasses and optical frames that are lightweight and constructed using high-quality materials, featuring subtle masculine design and exquisite craftsmanship with distinctive details, all highlighted by an elegant colour palette.
The sunglasses assure the maximum quality of vision, thanks to superior lenses, including the blue-blocker lenses which help to protect the eyes from potentially harmful blue light coming from artificial light and digital devices; polarised lenses, perfectly suitable for an active lifestyle; orange lenses ensuring crystal clear vision in all conditions; photochromic lenses, which adjusts the level of tint as light conditions change; and mineral lenses, the highest-quality lenses that are supremely durable, smooth and scratch-proof.
The Eyewear by DB Collection features the distinctive Talisman, the iconic detail drawing inspiration from the wings of a bird and symbolising power, protection and freedom, designed to be visible from the front and the side of the eyewear as a distinctive character of the collection.
Available worldwide in selected eyewear stores, the Eyewear By David Beckham Collection is produced and distributed by Safilo Group, a worldwide leader in the design, manufacturing and distribution of sunglasses, optical frames, sports eyewear and products.
