How would the most iconic players in golf history dress if they stepped onto the links today?
The answer is the Todd Snyder x FootJoy Collection. Titled “The Back Tees”, the collection was inspired by the golf fashion of old-school greats on and off the course. The styles borrow from the traditional codes of American menswear and place them in performance technical fabrics.
For this collaboration, Todd and the FootJoy team set out to create contemporary interpretations of 60s and 70s golf style. The team emphasised refined fabrics–including pique polos, mercerised sweaters and cotton/cashmere sweatshirts–then reinterpreted these iconic athletic styles in a thoroughly modern way. The collection features apparel in blacks, blues, olives and as well as geometric and jacquard prints, and two new premium pebble-grain leather golf shoes based on FootJoy’s Wilcox and Field Premiere Series models.
“I am so excited to be working with FootJoy again to create a collection worthy of the pro tees, we’ve taken some of our favourite design details from the golden age of golf–including the lustre of mercerised cotton sweater polos and the brogueing on a bespoke golf shoe–and combined them with state-of-the-art technology and modern style.” says Snyder. “Because one thing that I’ve learned in my years on the links is that you can’t always be the best player in your foursome, but if you’re wearing our collection you can certainly be the most stylish.”
“Todd has been an ideal partner for us,” says Chris Tobias, Vice President, FJ Footwear. “He understands both the world of modern men’s fashion and the needs of the modern golfer, allowing him to reinterpret classic, iconic looks into FootJoy products that are a pleasure to play in.”
Since their debut collection in spring 2021, the duo’s partnership has filled a gap in the marketplace and has proven itself to be a strong customer acquisition and retention strategy. “We have seen consistent 50% year-over-year sales growth since our first launch in 2021, demonstrating the strength of our partnership with FootJoy. Our elevated menswear-inspired take on the sport continues to resonate with our existing customers and especially new customers.” says Alejandro Rhett, Chief Product Officer of Todd Snyder. “People discovering Todd Snyder for the first time through golf have proven to be a valuable long-term customer, returning back to convert through our mainline collections again.”
The FootJoy and Todd Snyder Collection drops 18 May 2023, at select retail locations.
