International travel and lifestyle brand TUMI announced its newest global ambassadors, professional golfers Nelly Korda, the #1 female golfer in the world and the reigning Chevron Championship winner, and Ludvig Åberg, ranked #4 globally. TUMI will serve as the exclusive luggage partner for these esteemed athletes both on and off the course. Following the debut of TUMI’s first-ever comprehensive golf collection, these new partnerships highlight TUMI’s ongoing expansion into the world of sports. With this announcement, Ludvig Åberg and Nelly Korda join TUMI’s prestigious global ambassador roster including pro footballer Son Heung-Min, actress Ka Young Mun, and Formula One McLaren driver Lando Norris. The new ambassadors will exclusively carry TUMI luggage and backpacks on tour.
“I’m so excited to partner with TUMI as a global ambassador, representing the brand on tour and off course,” said Korda. “There’s a lot of synergy between TUMI as a brand and how I approach my game – we share the same drive for perfection. It’s a partnership that truly feels like the perfect fit.”
TUMI Golf Ambassador – Ludvig Åberg
“I’ve been a fan of TUMI for a long time, so it’s a surreal feeling to be tapped as one of their newest global ambassadors,” said Åberg. “It’s a full-circle moment to work with a brand I so greatly respect, and to have their support as I compete at this high level.”
In a new chapter of its partnership with the LPGA Tour and PGA TOUR, TUMI was chosen to design all-new, custom 19 Degree Aluminium trophy cases for the highly anticipated Tour Championship on the PGA Tour along with the Solheim Cup and the CME Group Tour Championship tournaments. This marks the first time that any brand has been given the honour of creating trophy cases for these PGA Tour and LPGA Tour championships. Designed by TUMI’s Creative Director Victor Sanz, the trophy cases reflect themes of strength, confidence, aspiration, passion and ideals shared by the brand, and the legendary players that will hold the trophy case as a symbol of achieving the ultimate feat.
The first case was unveiled at the Tour Championship in Atlanta recently, followed by cases for the LPGA Tour’s Solheim Cup in September and CME Group Tour Championship in November. Inspired by TUMI’s hallmark 19 Degree Aluminium collection, the trophy cases are masterfully crafted with aircraft-grade aluminium, achieving a structural bond between strength and beauty, and feature the signature 19 Degree rib detailing and locking mechanism on the cases’ exteriors. Soft velvet lines the base and back wall of the interiors for a luxurious hand feel, elevating the trophy cases to TUMI’s standard of quality and style. When the cases are opened, they reveal the ultimate prize: the trophy, displayed with mirror side panels that reflect the trophy’s viewers as they dream of themselves becoming the next champion.
“Being chosen to design the trophy cases for these iconic LPGA Tour and PGA TOUR tournaments is an incredible honour for TUMI, especially as we continue to support the organisations and the players within them,” said Sanz. “Millions of travellers around the world choose TUMI to protect what they value most every day, and we’re thrilled to bring that renowned strength and design ingenuity to protecting these trophies, which symbolize years of hard work, dedication, and passion from top players in the sport.”
To coincide with the FedExCup Playoffs, fans saw the treasured trophy case as it travelled throughout the three events. You can shop TUMI’s golf collection on TUMI.com or at your nearest TUMI store worldwide.
