adidas and MST Golf recently hosted the inaugural adidas Ladies Golf Day 2024 at Tropicana Golf & Country Resort, a day designed to inspire confidence, celebrate style and promote inclusivity both on and off the course. The event brought together more than 80 female golfers, including MST Golf and adidas customers, adidas brand ambassadors Michiyo Ho, and Novita Lam, professional golfer Michelle Koh, along with other social media influencers for a memorable experience filled with competition, connection and celebration.
During the day, the ladies had the opportunity to customise a fragrance unique to them, adding a special touch to the day’s experience. Dressed in stylish adidas apparel and accessories, the ladies embraced the day enthusiastically, including exciting challenges and delightful hospitality, hands-on experiences featuring the latest accessories by Garmin and Blue Tees, and enjoying photography stations perfect for capturing memorable moments.
As a relentless advocate for gender equality in golf, the adidas Ladies Golf Day represented the brand’s commitment to creating spaces where women feel empowered. In partnership with MST Golf, adidas enabled participants to showcase their incredible skills on the course, emphasising the importance of inclusivity. “At adidas, we believe that sport, particularly golf, has the power to inspire inclusion. With the first-ever adidas Ladies Golf Day in the region, our goal was to create a platform that enables women to shine and be confident as we celebrate the inclusivity of golf. Witnessing the remarkable swings and styles today, we are proud to support and empower all women who share a passion for golf,” said Eileen Fong, Senior Commercial Manager, adidas Golf Malaysia and Exports.
Unfortunately, due to adverse weather, the committee made the tough decision to abandon the golf game, prioritising the safety of all participants. Although the tournament could not continue as planned, the excitement remained high as all prizes were reallocated into a massive lucky draw, giving every participant a chance to win. The grand prize winner claimed a TaylorMade Qi10 Max Women’s Driver, while other top winners received fantastic prizes, including the limited-edition adidas’ CODECHAOS golf bag, Garmin Approach S42 Golf Watch, Blue Tees Series 3 Max Rangefinder and the newly released CODECHAOS 25 shoes. Launched in early August, the CODECHAOS 25 redefines performance in spikeless footwear, featuring updated features such as the ‘Perform Fit Wrap’ for a custom fit and enhanced stability.
In true adidas fashion, the event also celebrated style with Best Dressed Flight and Individuals, where fashionistas walked away with adidas cash vouchers, showcasing the brand’s commitment to making women feel confident in their game and style. Other lucky draw prizes included the adidas golf tote bags, duffel bags, Garmin watches, hats, towels and golf vouchers from The Els Club Teluk Datai, Kota Permai Golf & Country Club, Saujana Golf & Country Club and more.
All ladies received an exclusive goodie bag worth more than RM900, which included a tote bag, cap, shoes, arm sleeves, golf balls, ball cases, and MST Golf Arena vouchers. During the event, players who donned adidas’ CODECHAOS 25 also stood a chance to win a limited edition CODECHAOS Golf Bag worth RM1,500.
