TaylorMade Golf, a global leader in golf innovation, unveiled its revolutionary Qi35 lineup in Kuala Lumpur, Malaysia, during a prestigious two-day event that brought together over 300 distinguished guests from Greater China and Southeast Asia. Attendees included industry leaders, distributors, media, guests, and TaylorMade ambassadors across 10 countries including China, Macau, Hong Kong, Taiwan, Singapore, Indonesia, Philippines, India, Myanmar and Malaysia.
The welcome dinner at The Estate on Federal Hill
Guests were indulged in an exclusive welcome dinner at The Estate on Federal Hill, a colonial heritage site offering panoramic views of Kuala Lumpur’s skyline. Guests enjoyed a sumptuous selection of Malaysian delicacies, including a durian feast, and were treated to a vibrant Borneo cultural performance. Supported by Tourism Malaysia, the evening showcased the nation’s rich culture and renowned hospitality
The Qi35 lineup was officially launched at the St. Regis Kuala Lumpur and during his presentation alongside Raymund Ghin, Assistant Director of TaylorMade Product for GCA & SEA, Brian Coffman emphasised the brand’s commitment to innovation, stating, “The Qi35 lineup embodies TaylorMade’s relentless pursuit of excellence and is designed to elevate every golfer’s experience. We are thrilled to unveil these groundbreaking products to the Southeast Asian market, a region that continues to embrace and grow the game of golf.”
The new range, designed to “Unlock Another Level” of golfing performance, features drivers, fairways, and hybrids, including the Qi35, Qi35 LS, Qi35 Max, and Qi35 Max Lite. Incorporating advanced technologies such as the Infinity Carbon Crown and Twist Face, the lineup redefines golf equipment standards by delivering exceptional distance, forgiveness, and adjustability tailored to diverse player needs.
Following the launch, attendees convened at a state-of-the-art indoor golf entertainment venue, for live product demonstrations and a press conference. Brian Bazzel highlighted the product’s advanced capabilities, stating, “At TaylorMade, we have been pushing the envelope of forgiveness, and in Qi35, we have taken it to yet another level. The true breakthrough is delivering this new level of forgiveness with even more distance and enhanced launch conditions. With the unique blend of materials, innovative design and customisation, the Qi35 lineup delivers a tailored solution for the diverse needs of golfers”.
Golfers later proceeded to Kuala Lumpur Golf & Country Club (KLGCC) for a round of golf on the world-class East and West Courses. Decked in TaylorMade apparel and utilising TP5 golf balls, golfers experienced the Qi35 lineup in real-world play, underscoring the product’s capabilities.
The Qi35 launch not only introduced a groundbreaking product lineup but also demonstrated TaylorMade’s commitment to fostering connections within the golfing community. The seamless integration of innovation, cultural and golf experiences made the TaylorMade 2025 Product Launch an unforgettable milestone centred around the Qi35.
Follow @taylormadegolfmalaysia to be one of the first few to try out the Qi35 line-up and stay tuned for upcoming demo dates and locations. For more information about the Qi35 drivers and TaylorMade’s full product range, visit www.taylormadegolf.com.
