Perry Ellis International, Inc. and Leonian Malaysia recently announced a new partnership for the exclusive distribution of PGA TOUR apparel, headwear, and accessories for Southeast Asia. Starting in Spring 2025, Leonian will hold exclusive rights to distribute PGA TOUR products in Thailand, Vietnam, Indonesia, Singapore, Malaysia, and the Philippines.
Under this agreement, Leonian will offer PGA TOUR-licensed products across a range of retail channels, including their independent retail stores, green grass shops, driving ranges, premium department stores, e-commerce platforms, and specialty golf shops throughout the region.
“Leonian is thrilled to work with the PGA TOUR and Perry Ellis International,” said Kenya Shidara, Director of Leonian. “We see tremendous growth potential for the PGA TOUR brand in Southeast Asia and are committed to investing resources in key markets. With its strong brand positioning and broad appeal, we are confident in the demand for the brand across the region.”
Leonian, a golf retail and wholesale company in Southeast Asia, will collaborate closely with golf associations, club committees, and players to promote PGA TOUR apparel throughout the region.
“We are excited to expand our licensing agreement with Perry Ellis International into Southeast Asia and to welcome Leonian as the exclusive distributor for the region,” said Len Brown, Chief Global Business Ventures of the PGA TOUR. “Our team located in Asia will work closely with Perry Ellis and Leonian to develop a strong presence for PGA TOUR apparel, meeting the growing demand for performance and lifestyle golf apparel and accessories in this important market.”
“This partnership marks a significant milestone for Perry Ellis International as we continue to expand our global footprint,” said Oscar Feldenkreis, CEO of Perry Ellis International. “We have been a proud licensee of the PGA TOUR for over 15 years, and with this new partnership, we now hold exclusive rights to distribute PGA TOUR-branded apparel, headwear, and accessories not only in the United States, Canada, Mexico, Europe, the Middle East and Africa, but also in Southeast Asia. We look forward to working closely with Leonian to develop the brand in this region.”
