The first Urban Lifestyle store concept has opened at Ansa Hotel Kuala Lumpur, introducing a unique blend of fashion and golf wear in a stylish, immersive retail environment.
The store features a curated selection of brands that merge lifestyle fashion and golf wear, including Briefing, Polo RLX, Oakley, Travis Mathew, Callaway Golf Apparel, ECCO, and PGA Tour. The concept is designed to elevate the shopping experience by combining modern aesthetics, community-centric spaces, and interactive retail elements.
The boutique offers versatile, stylish pieces that transition seamlessly from everyday city living to the golf course, emphasising comfort, practicality, and contemporary trends.
Kevin Yeap, Head of Commercial, stated, “When we decided to venture into lifestyle brands, we wanted to create a unique identity that blends golf and lifestyle fashion. This concept store aims to provide an engaging shopping experience that goes beyond purchasing products, turning traditional shopping into an adventure.”
Yeap further emphasised that the new store is the first of its kind in Southeast Asia, with plans to expand the concept as a premier destination for quality, sustainable, and timeless fashion.
Yeap added, “With this new concept we intend to turn traditional shopping into an adventure – a place where customers don’t just buy products but also providing a visually appealing and shareable spaces for customers shopping experience. With our new direction and lifestyle as its core, we intend to transform this concept brand into something much bigger as a lifestyle and golf wear destination store ensuring good quality brands with sustainable, comfortable and timeless fashion.”
