The Leonian Group has announced a strategic partnership with Admiral, the historic British sportswear brand, in a move set to elevate its offerings in high-performance athletic apparel and equipment.
Admiral, established in 1914 as a supplier to the Royal Navy, is best known for its iconic sleeve insignia and pioneering role in football sponsorship. The brand rose to prominence through partnerships with major English clubs, including Manchester United, and the England national football team. By the 1980s, Admiral had broadened its reach to cricket, rugby, and other traditional British sports.
Today, Admiral maintains a strong global presence with specialised product lines in golf, tennis, and athletics. Its influence is particularly visible in Japan, where it supports professional athletes and teams, continuing its legacy of innovation and performance.
The partnership with Leonian Group reflects both companies’ commitment to quality, heritage, and athlete-focused design. Together, they aim to introduce a dynamic new range of sportswear and gear that caters to athletes at every level.
