Southeast Asia’s leading golf booking and community platform, Deemples, has launched Deemples Pass, a fully digital membership that rewards golfers for every round they play and helps them progress from casual games to competitive golf.
The product arrives as the golf industry seeks new ways to keep players engaged amid intensifying competition from other leisure and fitness activities. Demand is rising for memberships that incentivise participation, support the transition to competitive play, and offer value beyond the course.
For nearly a decade, Deemples has connected golfers with tee times and playing partners across the region. Deemples Pass extends the platform beyond bookings, combining digital convenience, rewards and recognised golfing credentials in a single membership.
“Deemples was built to solve a very simple problem: helping golfers find other people to play with. As golfers spend more time with the sport, they want an experience that gives them more than just a round of golf,” said David Wong, Founder and CEO of Deemples.
David Wong, Founder of Deempless
He added, “With so many activities competing for people’s time today, Deemples Pass was created to give golfers more reasons to stay connected to the game they love, rewarding them every time they play and making every round count.”
The membership supports golfers’ progression into competitive formats through a collaboration with the Malaysian Golf Association (MGA). Eligible members can obtain a recognised World Handicap System (WHS) handicap, enabling them to track their progress accurately and compete in amateur tournaments in Malaysia and internationally.
“Deemples has built one of the most active golf communities in the region and we are proud to collaborate with them on World Handicap System (WHS) recognition through Deemples Pass,” said Admiral (R) Tan Sri Mohd Anwar Mohd Nor, President of the Malaysian Golf Association.
“Through Deemples’ marketing reach and digital distribution, we have an opportunity to introduce the official WHS to more golfers than ever before, helping to strengthen player development and foster greater participation in competitive golf.”
Deemples Pass offers several key features:
- A fully digital membership, managed entirely through the Deemples app, eliminating the need for physical cards.
- Earn-as-you-play rewards, including greater discounts, higher cashback on tee-time bookings, golf vouchers, partner privileges, and member-only benefits that increase with more frequent play.
- Official WHS handicap services through the MGA partnership.
- Exclusive privileges from golf courses, resorts and selected lifestyle partners, all under a single membership.
Golfers can choose from three plans: a basic plan at RM599, a recommended plan at RM699, and a two-year plan at RM1,199.
The membership has received backing from golf courses and industry partners, who are offering subscribers exclusive on-course privileges and vouchers. Japanese sporting-goods brand Mizuno is using the platform to reach engaged golfers and offer member privileges. Seri Selangor Golf Club, one of Malaysia’s popular public courses, has seen growth through Deemples’ booking technology and marketing.
Jack Loi, Captain of Kelab Rahman Putra Malaysia, noted the club’s focus on attracting a new generation of golfers while prioritising its existing members. “Our partnership with Deemples has helped us do exactly that by introducing more golfers to our club during tee times that would otherwise be underutilised, while preserving the experience our members value. Deemples Pass builds on this by making it even easier to welcome prospective members in a way that benefits golfers without compromising the exclusivity of club membership.”
LPGA pro Kelly Tan was one of the moderators for one of the discussion sessions
Deemples Pass is now available as an optional annual subscription via the Deemples app on iOS and Android. Existing users can upgrade in-app, while new golfers can register and subscribe quickly. More information is available at deemples.com or in the app.
Deemples facilitates connections between players seeking golfing partners and offers online booking for a wide selection of courses in Malaysia, Singapore, Thailand, Indonesia and Vietnam. To date, tens of thousands of games have been logged on the platform.
