adidas Golf apparel on display
The refreshed and extended adidas Brand Center at Sunway Pyramid is now not only the brand’s largest outlet in Southeast Asia, but takes the sports consumer experience to a new level.
The Brand Center offers an an extensive range of sports performance and sports style products, plus an in-store customisation zone, set out over 1,575 square metres (approximately 17,000 square feet) of bespoke retail space.
Incorporating Malaysian elements such as prominent local landmarks, the double-storey outlet also presents the reinterpretation of the adidas Trefoil logo that mimics an authentic old school local shopfront.
Latest adidas Golf shoes
For golfers, the outlet carries the latest apparel, footwear and accessories from adidas Golf including the eco-friendly Primegreen and Primeblue ranges and the ZG21 shoe models.
adidas also partnered with Sunway Pyramid to further strengthen the strategic alliance, bestowing a medal of honour on the shopping mall’s iconic lion head.
“The ongoing business expansion journey we are in, is in line with our mission to be the best sports brand in Malaysia. Despite the pandemic having been very tough for most of us, we emerge stronger as we continue to persevere with our consumer-first mindset.
“Together with our strategic partnership with Sunway Pyramid, we are confident to offer consumers the best-in-class sports and style retail experience at Brand Center Sunway Pyramid,” said Sharmin Photographer, country manager of adidas Malaysia.
The new Brand Center brings the latest product innovations and technology advancements from adidas for both footwear and apparel. Other than the key running, training, athleisure, football and style categories, the store also now offers products such as tennis, golf and watersports across both genders.
In line with adidas’ sustainability mission to eliminate the usage of virgin plastic by 2024, there is also a ‘Sustainability Zone’ furnished with structures made from reclaimed wood and recycled yarn.
The dedicated Women’s Zone
adidas also worked with renowned Malaysian graphic designer Valen Lim to create unique localised experience zones taking design inspiration from the old kopitiam concept. His rendering of the adidas Trefoil logo, the localised adidas kopitiam menu on the community table, and the heritage store signage embraces the multiculturalism of Malaysia.
The Brand Center also offers a customisation zone that allows consumers to be their own creator and get their products customised and personalised in real time. There is also a dedicated women’s zone designed with feminine hues and featuring a women-only fitting room along with an extensive product line selection.
Sunway Pyramid lion head with the adidas Medal of Honour
“The adidas Brand Center has been designed to meet the needs across all age groups and highlights the breadth and depth of the brand. The Best of Sports at adidas is ready and waiting for you. Rise to play with us – IMPOSSIBLE IS NOTHING,” stressed Photographer.
adidas Malaysia also brings convenience at your fingertips with the Bring It To Me service hosted on the brand’s app, which enables consumers to make shoe fitting easier with just a click of a button.
Consumers are invited to experience a digital activation at the Sunway Pyramid main concourse area. By scanning a QR code and ‘zapping’ as many boost balls as possible surrounding the adidas athlete, you will be in the running to receive exciting rewards until 12 December 2021.
The adidas Brand Center Sunway Pyramid is located at LG1.18-1.20A & G1.17-1.19. For more information, log on to adidas.com.my
adidas athlete at the Sunway Pyramid concourse
