Stefano Clini, Carlsberg Malaysia’s Managing Director at the launch of Carls berg Golf Classic 2023
In efforts to draw more youngsters and beginners to the game, the Carlsberg Golf Classic (CGC) is introducing two digital golf legs playing off-course in indoor simulators, rebranding it as #NEXTGEN. The new concept – CGC #NEXTGEN sets to promote local golf-entertainment whilst continuing to bolster traditional-golf development at golf clubs nationwide with over RM1.6 million worth of prizes and goodies as rewards.
Exactly three decades since the first tee-off in 1993, CGC is currently the country’s largest and longest-running amateur golf series, open to members of the nation’s most renowned and established golf clubs.
Scheduled to be held at 30 prestigious golf clubs with 25 legs in Peninsular Malaysia, three legs in Sabah and two legs in Sarawak from June to October, CGC #NEXTGEN is expected to see more than 3,600 amateur golfers coming together to celebrate golfing moments and to compete towards the championship title during the national finals in quarter four this year.
The two #NEXTGEN digital-leg editions at MST Golf Arena, The Gardens Mall; and Golf X, Damansara City Mall, both in Kuala Lumpur are set to reinvigorate CGC for golf enthusiasts, while reaffirming the brand’s innovative take in encouraging off-course golfers to participate in on-course tournament, transitioning their interest into actual trials.
“2023 marks a significant 30-year milestone as we upped the ante with Carlsberg Golf Classic #NEXTGEN, featuring digital legs for keen “newcomer” golfers. This paves the way for a more inclusive and accessible entry point into the world of golf, enabling us to celebrate quality beer and memorable golf moments with on- and off-course golfers,” said Stefano Clini, Carlsberg Malaysia’s Managing Director.
“The Carlsberg Golf Classic tournament has never been merely about swinging clubs and hitting a little white ball. It is a celebration of camaraderie, sportsmanship, and the pursuit of personal bests. At Carlsberg, we believe in inspiring these moments and creating unforgettable experiences because every moment is made ‘Best with Carlsberg’, and the Carlsberg Golf Classic #NEXTGEN epitomises our commitment to this belief,” added Clini.
This year, there will be two Hole-in-One prizes at the National Finals courtesy from Mercedes Benz Malaysia – the A200 Sedan & E200, while golfers will also stand a chance to snag further Hole-in-One prizes, consisting of a TaylorMade Select Plus Cart Bag, a pair of ‘Adidas Dress Like a Pro’ outfit.
