The Asian Tour has announced the promotion of Cho Minn Thant to chief executive officer and commissioner with effect from today.
Cho, who served as Chief Operating Officer previously, will head the tour’s management team which is headquartered in Sentosa, Singapore.
Working closely with the board of directors headed by chairman Jimmy Masrin, Cho’s new role will see him lead the strategic direction of the tour with responsibilities of bolstering the tournament schedule, commercial development and overall management. Cho has held numerous positions since he first joined the Asian Tour in 2007 and assumed the role of Chief Operating Officer in October 2016.
“I’m excited to be taking on this role in a time when players from the region are making their mark in world golf. We are seeing the fruits of 15 years of labour with the likes of Anirban Lahiri, Kiradech Aphibarnrat, Shubhankar Sharma and now Jazz Janewattananond all becoming global stars. However, the first order of business will be to finalize the schedule for the second half of this year,” said Cho, who is well-known on tour having been a regular fixture at events for over a decade.
Cho has been instrumental in the growth of the Asian Tour over the last few years, forging close relationships with key stakeholders including tournament promoters and sponsors as well as with federation bodies and domestic sanctioning tours.
“The Asian Tour will continue to work with corporate sponsors to maximize value and connect consumers and customers through marketing and hospitality activities,” said Cho.
Masrin welcomed Cho’s appointment, noting that he looks forward to working closely together to chart future growth. “On behalf of our board of directors and players, we are very pleased with the appointment of Cho Minn Thant as the CEO and commissioner of the Asian Tour. Cho is a proven professional and we are confident he will be able to lead the Asian Tour during this exciting period of business growth and strategic development,” he said.
