Vietnam’s Laguna Golf Lang Co is looking to leverage on being part of the Asian Tour Destinations network to grow inbound tourism once international travel is allowed to resume.
Located in Da Nang along the coast of central Vietnam, Laguna Golf Lang Co boasts an award-winning Sir Nick Faldo Signature layout which is regarded among the best in the region. Last November, it joined the Asian Tour Destinations network of elite clubs with direct ties to the Asian Tour, which includes other leading golf facilities such as Sentosa Golf Club in Singapore, Horizon Hills Golf & Country Club and Kota Permai Golf & Country Club in Malaysia, Sapporo Country Club and The North Country Golf Club in Japan, Black Mountain Golf Club in Thailand and Classic Golf & Country Club in India.
“Vietnam continues to be at the forefront of golf expansion and development in the region and we are very proud that Laguna Golf Lang Co is a contributor in this evolution,” said Adam Calver, director of golf at Laguna Lang Co Resort. “We appreciate the work the Asian Tour continues to do to grow the game here and Asian Tour Destinations is a perfect fit for us and supports our resort’s future plans and ambitions as we are perfectly situated as an integrated property that boasts some of the best beachfront accommodation in Vietnam paired with exceptional golf.”
The Asian Tour has also been a long-time supporter of the Faldo Series Asia Grand Final which is hosted by Sir Nick Faldo at Laguna Lang Co each year. According to Cho Minn Thant, commissioner and CEO of the Asian Tour, “the main objective of Asian Tour Destinations is to provide an affiliate membership programme between the associated venues and the Asian Tour, to drive sustainable growth and development for the betterment of golf in the region as a whole.”
Each Asian Tour Destinations venue is certified tour-calibre and operates a comprehensive range of facilities and services for their members and guests under tournament-ready conditions year-round. Asian Tour players are able to play and practice at each venue, allowing for members at each club to enjoy direct engagement with the region’s best golfers.
The partnership is another indication of the willingness of Laguna Lang Co to deploy a ‘team ethic’ to enhance Asia’s golf appeal. The club already plays a leading role in the Vietnam Golf Coast, a destination marketing effort involving seven top clubs in Central Vietnam geared towards cementing the area’s status as one of Asia’s leading places for golf.
With governments around Asia, including Vietnam, currently in the procurement stage and planning mass vaccination programmes for their populations, there’s growing confidence that international visitors will be able to return to Asian fairways sooner rather than later. Vietnam has continued to remain a safe bubble in Asia with one of the lowest Covid-19 numbers.
“Asia’s reputation as a golf destination was as bright as it has ever been before the pandemic,” noted Calver. “Together we can showcase all these great courses as well as the compelling tourism activities available along Vietnam’s Golf Coast.”