Leonian Malaysia recently hosted the 2025 South East Asia (SEA) Callaway Launch at The Saujana Kuala Lumpur. The event introduced the latest Callaway ELYTE family, the newest Odyssey Putters, and an advanced range of Callaway Golf Balls, setting a new benchmark for performance-driven innovation in SEA.
The launch brought together Callaway Golf’s esteemed representatives from across six regions, including Malaysia. Officiating the event were Mr. Kurashima Takao, Vice President of Callaway Golf Japan, Mr. Go Sugimoto, Manager of Business Planning, and Mr. Vidur Kumar, Regional Sales Manager of Callaway Golf SEA. They were joined by Leonian Group CEO Mr. Takeshi Takahashi and President of Golf Mr. Kenya Shidara. Also in attendance were key dealers, business partners, and media representatives from Thailand, Singapore, Indonesia, Vietnam, the Philippines, and Malaysia.
During his opening address, Mr. Kevin Yeap, Country Manager of Callaway Golf Malaysia, expressed his gratitude to dealers, media partners, and distinguished guests from across SEA.
“We are truly excited that Malaysia had the opportunity to host the launch of the latest Callaway ELYTE family. The last time we played host was back in 2018, more than six years ago. We are grateful that Callaway Golf has entrusted us with this significant event, welcoming over 200 guests from across South East Asia to experience this groundbreaking lineup featuring the latest AI-driven technology—‘The Future of Performance is ELYTE,’” Yeap stated.
Following the official launch, guests were invited to experience the new Callaway ELYTE family and Odyssey Putters at the Saujana Golf & Country Club’s driving range. Eager attendees, including dealers and golf enthusiasts, took the opportunity to test the cutting-edge equipment firsthand.
The event continued with a round of golf at Saujana GCC’s Bunga Raya course, culminating in a thank-you dinner at RP Entertainment Centre. The night ended with several Callaway products awarded as lucky draw prizes to attending guests, bringing a memorable close to the successful launch.
