Luminox and famed outdoor survivalist and TV personality Bear Grylls join hands to make a commitment to the future of the planet with the creation of the new limited edition #tide X Luminox Bear Grylls Survival ECO watch.
In the Luminox Bear Grylls Survival ECO 3703, a material called ‘#tide ocean material’ is used to make the case, bezel and strap. #tide is made from 100% recycled ocean-bound plastic, in which plastic waste is registered, washed, shredded and turned into a granular material that can be injected or spun into a yarn. This plastic waste is collected by the local fishermen from the five islands in the Andaman Sea off the coast of Thailand who are trained and paid to gather and sort the waste.
The 45mm watch features a sapphire crystal, a uni-directional diving bezel, the Bear Grylls logo in Super-LumiNova at 10 o’clock, ‘Never Give Up’ at six o’clock, Luminox Light Technology at key spots on the dial and bezel, and the case back features ‘Luminox,’ ‘Bear Grylls,’ and ‘#tide ocean material’ markings. Limited to 1,500 pieces, the strikingly rugged, water-resistant (to 200m) timepiece fits the Bear Grylls collection and mission perfectly.
A portion of the retail price from each sale will be donated directly to Project Aware (www.projectaware.org), which works with scuba divers around the globe to protect underwater environments. Not only does this watch use 100% recycled ocean-bound plastics, but money from the sale of each watch will help fund efforts in marine conservation.