Essentials

Puma Store-In-Store at MST Golf PJ offers the brand’s latest apparel including CLOUDSPUN, MATTR and Excellent Golf Wear

Missing golf? Well, when golf courses and retail outlets reopen, you can take to the fairways in style with Puma’s latest range of golf apparel, available at the brand’s Store-In-Store at MST Golf Super Store – PJ (Federal Highway)!

Boasting an extensive range of Puma’s golf apparel, shoes and accessories, the outlet provides golfers with a convenient and pleasant browsing experience. They can check out Puma’s newest golf wear including the super-comfy CLOUDSPUN and performance-geared MATTR ranges, as well as the streetwear-inspired Excellent Golf Wear collection.

A great retail experience at the Puma Store-In-Store, MST Golf PJ

Shirlene Wong, regional merchandising manager – SEA for Cobra Puma Golf, noted: “With CLOUDSPUN, the quality of the fabric is amazing and it has also given us the opportunity to tell a really cool story with amazing look and feel. The single biggest benefit with CLOUDSPUN is comfort. So many things go into comfort … it has to have moisture-wicking, it has to have four-way stretch and, in the case of CLOUDSPUN, we make it crazy soft.

Rickie Fowler looking comfy in CLOUDSPUN

“We have shocked the market pretty extensively and, honestly, CLOUDSPUN is better than anything else out there. The line I like to use is CLOUDSPUN has all the comfort of cotton, with the performance of polyester and the stretch of spandex. It performs like a golf polo shirt but also looks great off course.”

Shirlene added that the trim details have also been given a facelift. “Of course we considered the trim details this season as well. CLOUDSPUN has an applique ‘cat’, so you get the embroidery look, but it’s still heat-pressed onto the polo … you can’t feel it at all. We updated the buttons too … they have ‘Enjoy Golf’ etched in them and have a matt look and feel to add the lifestyle versatility.

“In summary, CLOUDSPUN is a comfort story. It’s the best hybrid of comfort and performance out there and has all the great performance features you need but the versatility you want in a polo.”

While CLOUDSPUN is all about comfort, MATTR focuses on performance when and where it matters.

Puma MATTR polos

“While CLOUDSPUN is the everyday shirt you wear because it’s so soft and comfortable, MATTR is what you reach for when you need true engineered performance. When it’s blazing hot out and you need to eliminate distractions, stay cool and perform your best, MATTR is your ticket,” explained Shirlene.

“MATTR stands for Materials, Technology, Research. The fabric is lightweight, breathable, dry-feeling and has a ton of stretch. It doesn’t cling and stays airy and dry even if it’s super-hot out.

“We thought through everything including the trims. You’ll notice that the ‘cat’ is new … it’s a lighter and thinner silicone that is more flexible and has a tacky, technical feel. We also rubber-coated the buttons to have a similar technical feel and they won’t be slippery when you’re sweaty.”

Golfers who love to showcase their personalities on and off the golf course will be smitten by the Excellent Golf Wear (EGW) collection, which fully embraces the idea of bold expressions of individuality, hence the tagline for the EGW campaign, ‘Humans of Golf’.

The streetwear-inspired Excellent Golf Wear collection

“The Excellent Golf Wear collection was designed for the needs of the modern golfer. From the range, to the airplane, to the course, these styles are rooted in sportswear but with performance for the course and are a perfect blend of technicality and lifestyle.

“We want to bring the lifestyle culture into golf by shouting out our brand message, ‘Enjoy Golf’. We want people to enjoy golf and promote this message with products and stories that fit their personal styles, personalities and games. That’s why we all it ‘Humans of Golf’,” shared Shirlene.

The MST Golf Super Store – PJ (Federal Highway) is located at No. 11, Jalan 219, Section 51A, 46100 Petaling Jaya. Normal operating hours are 11am to 8p daily, subject to ongoing Movement Control Order restrictions. Call 03-79313588 for updates.
pumagolf.com


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