SSG Eco Sdn Bhd has signed a strategic collaboration with Swiss-Garden International Sdn Bhd to manage, maintain and market Damai Laut Golf & Country Club in Lumut, Perak.
SSG Eco is a leading golf advisory firm in Malaysia that provides end-to-end transformative solutions for golf clubs, while Swiss-Garden International is a well-established homegrown hotel chain and a member of the OSK Group. The partnership will see SSG Eco working to transform Damai Laut, an asset under Swiss-Garden International, to maximise the golf resort’s growth and facility performance.
The strategic partnership will encompass the following areas:
• Golf Course Maintenance;
• Golf Course Operations;
• Sales, Marketing and Branding
• People and Processes.
Since its inception in 1997, Damai Laut has become a popular option for Malaysians looking to embark on local golfing getaways. The seaside gem was designed by renowned American course architect Ronald Fream and has matured well to become one of the country’s most scenic and enjoyable courses.
While the Damai Laut layout is renowned for its beauty, SSG Eco aims to bring the facility to a new level with its vast experience in effective golf course management and maintenance, as well as comprehensive transformation solutions.
“We are pleased that we have now jointly created a framework that allows us to leverage on SSG Eco’s knowledge and expertise,” said Azlan Tun Mohamed Dzaiddin, director of business development, Swiss-Garden International.
“SSG Eco’s excellent track record and strong presence in the local golf industry, coupled with its wealth of experience and exposure, makes them the perfect candidate to work with us in bringing Damai Laut Golf & Country Club to the next level,” he added.
SSG Eco executive chairman Fairuzah Mohd Ahmad noted: “SSG Eco is committed to introducing transformative change through technology, people and processes, to improve the asset performance and profitability of our clients. We are pleased to be partnering with Swiss-Garden International to provide our end-to-end service for Damai Laut Golf & Country Club.”