Market-leading TaylorMade performance and the exclusive distribution of Tiger Woods’ SUN DAY RED set the stage for MST Golf’s next phase of growth
TaylorMade Golf Company CEO David Abeles visited MST Golf Group Berhad on 14 and 15 October, reaffirming the partnership between the two companies as they seek to expand their presence across Southeast Asia.
The two-day visit included tours of MST Golf stores at Kuala Lumpur Golf & Country Club (KLGCC), Royal Selangor Golf Club, Starhill, and The Gardens Mall, as well as meetings with the group’s management team at its headquarters. Abeles also visited TaylorMade retail partners to gain a closer look at the brand’s operations and retail presence in Malaysia.
MST Golf hosted a dinner in honour of Abeles at MST Golf Arena, The Gardens Mall, on 14 October, bringing together the group’s management, store staff and TaylorMade brand ambassadors to celebrate the longstanding partnership and discuss future opportunities.
Speaking at the dinner, Abeles said the relationship had evolved beyond a business arrangement.
From left: Mr Ng Yap Sio, Group CEO of MST Golf; Mr Low Kok Poh, Executive Chairman of MST Golf; Mr David Abeles, CEO of TaylorMade Golf Company; and Mr Ken Yeo, Associate Vice President and General Manager of Greater China and Southeast Asia, TaylorMade, during the token of appreciation presentation at the dinner
“Our partnership with MST Golf is not just any partnership. It has become personal. It is about two parties who are committed to each other. MST Golf has done exceptionally well. They have the finest golf shop in the world and they have set a benchmark for the entire industry. They have the technology and the know-how, but what truly sets them apart from the rest is their people.”
The partnership has expanded since MST Golf was appointed TaylorMade’s distributor, and the distribution territory has grown beyond its original markets. MST Golf’s listing on the Main Market of Bursa Malaysia also marked a significant milestone in the group’s development.
TaylorMade is currently the leading golf equipment brand across MST Golf’s markets in Malaysia, Singapore and Indonesia, with a strong presence in drivers, fairway woods, rescues, irons, putters, golf balls, accessories and custom fitting.
MST Golf has also supported TaylorMade’s major product launches in the region, including the SIM series, Qi10, Qi35 and the latest Qi4D range, bringing the company’s equipment innovations to golfers throughout Southeast Asia.
The partnership has taken another step forward with MST Golf’s appointment earlier this year as the exclusive distributor of SUN DAY RED in Malaysia, Singapore, Indonesia and Thailand.
Created by 15-time major champion Tiger Woods in partnership with TaylorMade, SUN DAY RED is a premium golf and lifestyle apparel brand inspired by Woods’ longstanding tradition of wearing red in the final rounds of tournaments.
Mr Abeles, CEO of TaylorMade Golf Company, in an in-depth discussion with the MST Golf team about TaylorMade equipment during his visit to the MST Golf store at The Gardens Mall
The brand operates independently, with its own design team, leadership and headquarters, while Woods remains closely involved in its direction.
Its name reflects three key ideas: “Sun” evokes the enjoyment of playing outdoors, “Day” highlights golf as an everyday pursuit, and “Red” signifies Woods’ signature colour and the ambition to finish under par. The leaping tiger logo features 15 stripes, representing Woods’ 15 major championship victories.
Built around technical, performance-driven apparel, SUN DAY RED is expected to expand into broader lifestyle categories over time. Through its exclusive distribution agreement, MST Golf will introduce the brand to golfers and lifestyle consumers across its four designated markets.
MST Golf Group CEO Ng Yap Sio welcomed Abeles’ visit and emphasised the importance of the companies’ continued collaboration.
Mr Ng, Group CEO of MST Golf, delivering the welcome address at the dinner honouring Mr Abeles, CEO of TaylorMade Golf Company, at MST Golf Arena, The Gardens Mall
“MST Golf has always treasured our partnership with TaylorMade. We have grown together and shared the same ambition. We are honoured by Mr Abeles’ visit, and we look forward to seeing SUN DAY RED realise its potential to become the world’s next great brand.”
With TaylorMade’s established position in the region and SUN DAY RED adding a new dimension to the partnership, both companies aim to build on their existing presence and pursue further growth opportunities across Southeast Asia.
