News

The 2024 Toyota Tour calendar unveiled

The 2024 Toyota Tour calendar, which was unveiled at the MST Golf Arena, Gardens Mall announced new venues including the Penang Golf Resort, Royal Pahang Golf Club, Sibu Golf Club, Tiara Melaka Golf & Country Club and Kota Permai Golf & Country Club, as well as other participating golf courses in West and East Malaysia. Kota Permai GCC will host the season-ending Toyota Tour Championship, co-sanctioned by the Asian Development Tour.

The Professional Golf Malaysia (PGM) General Manager Nik Mustapha said that the prizemoney for the tour this year will remain the same as 2023.

The Professional Golf Malaysia (PGM) General Manager Nik Mustapha

He said, “This is to ensure that we have enough to commit for other expenses that we have planned in terms of activation and other activities throughout the year. From where we were in 2022, it was a steady and good improvement going into 2023. Now we want to maintain that momentum in 2024.”

The prize money for the men’s events will be RM180,000, while the ladies’ events will have a prize purse of RM30,000. The PGM Tun Ahmad Sarji Trophy, the first event on the calendar, is set to offer a total prize fund of RM200,000 for men and RM30,000 for ladies.

In total, there will be 10 tournaments with two qualifying legs. The first qualifying leg will be held at Tiara Melaka Golf & Country Club on Feb 20-22 while the second will be from September 10-12 at Kota Seriemas Golf & Country Club.

According to Nik Mustapha there are talks of adding a couple more events to the calendar.

He said, “We have one or two leads that we are working on now, it is still premature for us to say anything at the moment. Once we have done all the necessary discussion and the paperwork is done, we will be ready to announce it.”

The tour is a three-way synergy between Naming Partner UMW Toyota Motor, Rights Holder the PGM and Delivery Agency MST Golf Group. The 2024 Toyota Tour embodies an all-inclusive calendar that not only showcases the best professional golfers in the country, but highlights Toyota’s commitment to precision, reliability and pushing the boundaries both on the course and on the road.

The Toyota Tour will be leveraging technology from real-time scoreboards to interactive player profiles to bring fans closer to the action than ever before. This year, the Toyota Tour will feature community outreach programmes and initiatives that promote inclusivity, making golf accessible to enthusiasts of all ages, backgrounds and skill levels.

The Toyota Tour Elite Junior Development Programme will also continue from 2023 where six boys and six girls after a nation-wide search, will undergo a holistic training programme conducted by MST Golf Academy that includes competing against the professionals on the Toyota Tour.

MST Golf Group CEO Ng Yap in his speech, said that thanks to the partnership with UMW Toyota and PGM, they were extremely pleased to have delivered a commercially viable and sustainable professional golf tour in Malaysia, and for the sport of professional golf to continue to be a valued and trusted brand communication and consumer engagement platform for companies like Toyota and to become a cause for social good.

“We are extremely pleased that Toyota Tour is here to inspire the next generation of Malaysian athletes through a narrowing of the disconnect between the amateur and professional games to unearth a future Malaysian Champion,” said Mr Ng.

He added that as part of Toyota Tour’s commitment to develop golf grassroot programmes, there will be a new batch of promising boys and girls to be selected and enrolled in the Toyota Tour Elite Junior Development Programme. In addition, special junior clinics will be organised at tournament venues conducted by the Toyota Tour players for juniors of the host clubs as well as neighbouring clubs.

Mr Ng revealed the Toyota Tour eGolf Championship will kickstart this year as an innovative engagement activity with amateur golfers aiming to close the gap between professional and amateur golf. This exciting new initiative will see indoor golf tournaments held at four MST Golf Arena locations across Klang Valley, Penang and Johor for amateur golfers to compete for monthly medal prizes, opportunities to play in Toyota Tour Pro-Am events, and even a chance to compete against professionals in Toyota Tour 2024.

2023 Toyota Tour Order of Merit winner Ervin Chang

The event also unveiled the 2023 Toyota Tour Order of Merit winner Ervin Chang and Ladies’ winner Aretha Pan. Chang gained an Asian Tour card after finishing 10th on the Asian Development Tour last Season. Two other Malaysian professionals Shariffuddin Ariffin and Ben Leong also kept their Asian Tour cards for 2024.

2024 Toyota Tour Calendar

Feb 20-22 Qualifying School Leg 1 Tiara Melaka GCC
     
     
Feb 27-29 Tun Ahmad Sarji Trophy Saujana GCC
     
     
April 23-25 Corolla Cross Cup Glenmarie GCC
     
     
May 14-16 Vios Cup Templer Park CC
     
     
June 25-27 Fortuner Cup Sibu Golf Club
     
     
July 16-18 Hilux Cup Sabah GCC
     
     
Aug 13-15 Supra Cup Palm Resort GCC
     
     
Sept 10-12 Qualifying School Leg 2 Kota Seriemas GCC
     
     
Sept 24-26 Harrier Cup Royal Pahang GC
     
     
Oct 8-10 Alphard Cup Penang Golf Resort
     
     
Nov 5-7 Yaris Cup Mines Resort GC
     
     
Nov 20-23 Toyota Championship (ADT) Kota Permai GCC
     

 

 


Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

To Top