The CJ Cup will be played at a new venue, Haesley Nine Bridges near Seoul, when Korea’s only PGA Tour tournament returns home next year.
The CJ Cup is being staged at Shadow Creek in Las Vegas, Nevada this week after it was moved from The Club @ Nine Bridges on Jeju Island, Korea, which hosted the first three editions from 2017.
Haesley, which translates to the ‘Village of Sunrise’, was designed by Golfplan which is also the architectural firm behind The Club @ Nine Bridges. Known as one of Korea’s premier golf clubs, the par-72, 7,388-yard course opened for play in 2009 and staged the CJ Invitational hosted by KJ Choi from 2011 to 2013.
With Haesley Nine Bridges being a one-hour drive from Seoul, CJ Group is excited at the prospect of reinforcing The CJ Cup as the nation’s leading sports culture platform in the metropolitan area. CJ Group is also anticipating increased fan attendance at Haesley Nine Bridges once policies are implemented to allow fans to safely return on site for sporting events, thus raising anticipation of greater economic impact through active marketing and public relations activities.
Ethan Kim, sports marketing director, CJ Group, said: “For three years from 2017, more than 40,000 fans visited the venue and successfully stimulated the local economy. Next year, we will do our best to promote the Republic of Korea to the world once again in the metropolitan area and further raise the stature of The CJ Cup.”
He added that golf fans and players have enjoyed the experience of being on Jeju Island, an international tourist destination due to its nature and culture. Moving the tournament to Haesley Nine Bridges near Seoul will allow CJ Group to further support the growth of the Korean golf industry and increase the significance of hosting an official PGA Tour tournament in Korea.
Ty Votaw, executive vice president, international, PGA Tour, said: “We look forward to visiting Haesley Nine Bridges for The CJ Cup in 2021 and I’m sure our players will continue to experience what has truly become a world-class golf tournament famous for its hospitality, top-class golf facilities and services, and amazing Korean food. We have enjoyed being at Jeju Island and also here in Shadow Creek this week, and I am confident the 2021 tournament will be equally successful and continue to impact the growth of the game in Korea and across Asia.”
