Gear

The new Callaway Great Big Bertha family offers a material difference in performance

The new Great Big Bertha Family is designed to create a material difference in performance in the ultra-premium category. Callaway’s industry-leading R&D team has provided the absolute best in innovation and design, combining high-calibre materials and world-class construction for game-enhancing performance. These innovations are implemented so players can experience the legendary qualities that the Great Big Bertha name evokes: more speed, easy distance, and more quality golf shots. The Great Big Bertha series would be available nationwide by end January.

Great Big Bertha Drivers

The new Great Big Bertha Driver evokes its legendary name by implementing industry-leading technologies, and adapting them intelligently into a lightweight, ultra-premium driver that creates unbelievable ball speed. The club is 30g lighter than the Rogue ST MAX Driver and is properly matched with best-in-class design features to promote increased distance with a draw bias, especially for moderate swing speed players.

This easy-to-swing driver is engineered with an ultra-lightweight design for unmatched distance characteristics. It’s nearly 30g lighter than the Rogue ST MAX driver, and it’s an ideal option for golfers who want to increase their swing speed. To increase MOI, engineers paired a lightweight Triaxial Carbon Crown with a Forged Carbon Sole. With all this discretionary weight, the engineers moved the CG lower and deeper to enhance forgiveness while the steel sole plate makes it easier to hit a draw.

The Jailbreak Speed Frame is powered by A.I. for enhanced horizontal and torsional stability. All this stability promotes increased ball speed across the face. Callaway have now included spin optimisation in their industry-leading A.I. face technology. The new formula increases ball speed while lowering spin to increase total distance.

The new Callaway Great Big Bertha retails at RM3,999.

 

Great Big Bertha Fairway Woods

The Great Big Bertha fairway woods provide exceptional ball speed and forgiveness from a uniquely designed titanium face and body. Typically reserved for drivers, titanium provides significant weight and strength advantages over a traditional steel fairway wood, leading to increased distance. The industry-leading, A.I. designed titanium face cup and Jailbreak with Batwing Technology work together to enhance speed across the face. In addition, the Triaxial Carbon Crown and Forged Carbon Sole reposition weight to areas where it is most effectively used for increased forgiveness and launch.

Usually reserved for drivers, titanium provides Great Big Bertha with a significant weight and strength advantage compared to a traditional steel fairway wood. By leveraging a titanium face and body, 53% of the total head weight is made up of discretionary weight. This weight savings allows for a larger, more forgiving footprint and an ultra-low CG that steel does not allow.

The titanium face is uniquely optimised for each fairway wood head through A.I. for enhanced ball speed and spin consistency in a powerful design. Our Jailbreak with Batwing Technology pushes stiffness to the perimeter, while still allowing the face to flex for high ball speeds across the face.

Great Big Bertha creates exceptionally high forgiveness. It starts with a lighter, stronger triaxial carbon crown that saves a significant amount of weight. The Forged Carbon sole also aids in weight savings and relocates the CG to create a slight draw bias. With all this discretionary weight, the engineers leveraged 50g of internal tungsten and a 15g steel plate on the sole to create an easier, higher launch.

The Great Big Bertha Fairway Woods retails at RM3,199.

 

Great Big Bertha Hybrid

The Great Big Bertha hybrid is built from driver DNA, creating exceptional ball speed and forgiveness on a wide variety of shots. A titanium face and body save weight to increase MOI, while the A.I.-designed titanium face cup and Jailbreak with Batwing Technology enhance speed across the face. The refined fairway wood-like shape provides confidence at address and the sole has been designed with more camber to improve turf interaction, especially from difficult lies.

Titanium is a remarkable material: it features lightweight properties, yet it’s also incredibly strong. Callaway engineers leveraged a titanium face and body, resulting in 100g of discretionary saved weight. After extensively reviewing performance characteristics, this weight has been redistributed to enhance ball speed, improve forgiveness, and promote an easy launch.

The titanium face has been uniquely optimised through A.I. to enhance ball speed and spin consistency in a hybrid construction, especially on off-centre hits. And for the first time ever in a hybrid, the A.I. designed Jailbreak with Batwing Technology increases stiffness in the perimeter, while allowing the face to flex for high ball speeds across the face.

Great Big Bertha creates exceptionally high forgiveness, starting with a lighter, stronger Triaxial Carbon Crown that saves significant weight vs. a traditional steel crown. The Forged Carbon sole plate also aids in weight savings and relocates the CG to create a slight draw bias. All this saved weight is then meticulously redistributed to promote high launch and more forgiveness.

With the substantial amount of discretionary weight available from titanium, Callaway engineers redistributed up to 78g of weight between internal tungsten and the sole plate to promote faster ball speeds and a higher launch. The sole has also been enhanced with more camber to improve turf interaction and versatility from tough lies. It also features an adjustable hosel in all lofts to dial in launch. Great Big Bertha hybrids feature a slightly more compact, fairway wood-like shape.

The Great Big Bertha Hybrids retails at RM2,799.

 

Great Big Bertha Irons

This is the titanium iron reinvented–Callaway’s first ultra-premium multi-piece, titanium design. They are combining driver-like power with the precision of an iron. By combining their titanium face and body with up to 145g of tungsten, Callaway have reached a new level of speed, forgiveness, and overall performance. This multi-material construction creates lightweight power for effortless distance and control.

By leveraging materials that are typically reserved for drivers, they’ve generated up to 96g of discretionary weight, and precisely repositioned this saved weight to increase launch and forgiveness. The Great Big Bertha iron features the thinnest titanium face Callaway have ever used in an iron. On top of that, it’s also the lightest. The Commercially Pure Grade 4 (CP4) Titanium body flexes more at impact than traditional steel and works together with the thinner face to transfer more energy to the ball. Callaway is providing legendary driver performance in an iron.

The Tungsten Speed Cartridge features up to 145g of high-density tungsten, which provides increased speed and launch by giving them the deepest centre of gravity they’ve ever achieved in an iron. This unmatched level of tungsten is a 133% increase over Rogue ST Max, and the most ever in a Callaway iron.

The forged titanium face is optimised to increase speed and improve spin consistency. Great Big Bertha is the first Callaway iron to combine titanium and industry-leading A.I. technologies for optimised performance. Our patented urethane microspheres enhance sound and deliver a softer feel, while still allowing the face to flex for more ball speed.

The Great Big Bertha Irons (6-P) retails from RM11,999.


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