Titleist has officially introduced the AVX and Tour Soft AIM 360 golf balls, expanding its Alignment Integrated Marking (AIM) range with a bold new 360-degree alignment feature designed to enhance accuracy and precision on the course.
The AIM 360 marking, now available on AVX and Tour Soft models, provides a full-circle alignment aid intended to help golfers better visualise and commit to their putting and tee-shot lines. This marks the first time a full 360-degree alignment system has been offered on these specific Titleist balls.
“Player feedback is at the core of everything we do in product development,” said Frederick Waddell, Director of Golf Ball Product Management at Titleist. “There’s growing interest among serious golfers in alignment tools printed directly on the ball. AIM 360 gives players a distinctly different, performance-driven option compared to our Enhanced Alignment models.”
The new design complements Titleist’s existing Enhanced Alignment golf balls offered on Pro V1 and Pro V1x models. While Enhanced Alignment uses an extended sidestamp to aid putting precision, the AIM 360 presents a more prominent visual guide across the entire ball.
To ensure performance backed the design, Titleist’s R&D team conducted controlled testing comparing AIM 360, Enhanced Alignment, and the standard Pro V1 sidestamp. Results showed that the AIM systems improved alignment accuracy by up to 35%, validating their effectiveness in real-world scenarios.
The AVX AIM 360 is targeted at players who prefer a low-spinning, low-launching ball with exceptional greenside control and a softer feel. Meanwhile, the Tour Soft AIM 360 is geared toward golfers prioritising a soft feel with balanced, all-around performance. Both models now benefit from advanced alignment markings without sacrificing the performance elements that define their respective lines.
The AVX AIM 360 retails at RM 233.00 in Malaysia and SGD 69.60 in Singapore. The Tour Soft AIM 360 is available at RM 176.00 in Malaysia and SGD 56.49 in Singapore. AVX AIM 360 became available in Southeast Asia on June 13, while the Tour Soft AIM 360 on July 1.
Titleist’s full range of AIM models now includes:
- Pro V1 and Pro V1x Enhanced Alignment
- AVX AIM 360
- Tour Soft AIM 360
Each model is designed to suit a variety of playing preferences, with consistent focus on precision, performance, and visual confidence at address. For more details, visit www.titleist.com.
