TUMI proudly unveiled its latest addition, TUMI Golf collection, at an exclusive pop-up held at The Gardens Mall. The launch event saw a star-studded guest list including the presence of Randy Wong, TUMI General Manager of Southeast Asia, alongside celebrities such as Jojo Goh, Michiyo Ho, Bella Kuan, Ismail Izzani and Ammar Effendy. At the event, guests enjoyed immersive activities including the mini-golf, a golf cart photo corner and personalised golf balls monogramming. The pop-up at The Gardens Mall is open until March 17th.
“The TUMI Golf collection epitomises our expanding brand focus on TUMI Sports’ line-up. We started with the collaboration with Formula One driver Lando Norris in 2023 for a McLaren-inspired luggage and bag range and now we’re now taking an even bolder swing off the tee, as we proudly serve as the Official Luggage of the LPGA and the PGA Tours,” says Randy Wong, TUMI General Manager of Southeast Asia.
Conceived by TUMI’s Creative Director, Victor Sanz, the collection showcases the brand’s cutting-edge materials and design advancements. Featuring 22 meticulously crafted items, most offered in sleek black or a sophisticated blend of off-white and tan. The highlights of the collection are the golf bags, which offer game-enhancing features including soft-touch padding, USB-C charging ports, and cooler pockets, with the added touch of monogrammable patches for a personalised touch that is distinctly TUMI. Additional lifestyle bags and accessories spanning duffels, divot tools, tee and ball pouches, club covers, and more were designed to complement the bag offerings seamlessly.
“Golf represents a unique intersection of sport, entertainment, and lifestyle, where every golfer has the power to curate their games to their exact preferences, from the socks they wear to the putter they wield. This personalised experience sets golf apart, making it unlike any other. It’s this very reason that drove TUMI to enter the golf arena, aiming to enhance our customers’ experience of the game,” added Wong.
“As a TUMI lover, I’m very excited to explore their first-ever Golf collection. From the sleek design to the innovative features tailored for the avid golfer, every piece exudes signature quality and sophistication I’ve come to expect from the brand. TUMI has truly elevated the game with this collection, and I can’t wait to hit the course with style and functionality,” says Michiyo Ho.
Engineered with the rigours of professional golf in mind, each piece in the collection is constructed with the highest technical detail to enhance performance. The collection’s golf and travel bags range from RM3,400 to RM7,970, with additional bags and accessories ranging from RM700 to RM2,600.
The collection is exclusively available on TUMI.com globally and will soon be arriving at TUMI stores. Drive your game to new heights with TUMI’s Golf collection.