Norwegian great launches VOXA, an athlete-first talent management group
Two-time Solheim Cup captain and LPGA Tour legend Suzann Pettersen has unveiled VOXA, an athlete-first talent management group dedicated to advancing the influence and legacy of the world’s top female athletes. With a mission to ensure every athlete’s unique voice is heard and celebrated, VOXA marks a groundbreaking step forward in the realm of talent management in women’s sport.
Derived from the Latin word for “voice,” VOXA is built on the principle of empowerment—providing athletes with a trusted team that not only supports their professional achievements but also champions their personal aspirations.
“Throughout my career, I’ve always asked myself how I could make an even bigger impact,” said Pettersen. “Competing at the highest level demands not only talent but also the right support network. VOXA isn’t just about management or representation—it’s about empowering athletes to achieve the impossible.”
The launch of VOXA brings together five of golf’s global superstars, each the top-ranked player in their respective country. Among them is the Malaysian pick, Ashley Lau—Malaysia’s top-ranked golfer and a 2024 Olympian, who recorded her first professional win at the Vic Open on the WPGA Tour of Australasia. The complete roster of VOXA’s elite talent includes:
Former World No. 1 and Major winner Ruoning Yin is one of the first mover superstars to join Suzann at VOXA
Ruoning Yin – Former World No. 1 and current World No. 3, China’s leading female golfer. At just 22, Yin boasts five LPGA titles, highlighted by her breakthrough major victory at the 2023 KPMG Women’s PGA Championship.
Carlota Ciganda
Carlota Ciganda – A national treasure in Spain and Solheim Cup hero, with 11 professional wins including seven Ladies European Tour titles.
Gaby Lopez
Gaby Lopez – The face of Mexican women’s golf, a three-time LPGA champion and three-time Olympian.
Shannon Tan
Shannon Tan – The trailblazer who made history as the first golfer to represent Singapore in the Olympics and secured her maiden win on her Ladies European Tour debut.
Ashley Lau – The standout Malaysian pick, whose accomplishments have already positioned her as a formidable force on the international stage.
Ruoning Yin, World No. 3, shared her excitement: “Joining VOXA feels like becoming part of a family that values me as an individual. With Suzann leading the charge, I’m confident that this unique team will help elevate my career to new heights. It’s a dream come true to be part of such a visionary initiative.”
Suzann Pettersen – VOXA
Backed by leading sports and entertainment agency 54, VOXA is set to redefine the athlete support model by focusing on personal goals, career growth, and long-term legacy. More than a talent management company, VOXA is a home for the world’s best athletes—a community built on trust, vision, and empowerment under Suzann Pettersen’s inspirational leadership.
As VOXA embarks on this exciting journey, it is poised to change the landscape of women’s sport, giving athletes like Ashley Lau the platform to shine and inspire the next generation of talent worldwide.
