Since making its debut some 21 years ago, the bespoke XXIO brand from Srixon has set new benchmarks for easy-to-hit golf equipment with a luxurious look.
New for the Year of the Metal Ox is the 11th generation XXIO Prime, hailed by the Japanese clubmaker as the most powerful in the series yet and set to hit stores on March 5, 2021.
“From the exotic materials and construction to the ultra-lightweight shafts featuring our Weight Plus counter-weighting technology, every detail in the new XXIO Prime has been engineered to add distance and accuracy – specifically for players who have lost some yards over the years. XXIO Prime is truly different and special.”
“It’s safe to say that the new XXIO Prime woods and irons are the most advanced set of clubs ever developed for moderate-to-slow swing-speed players,” said Jeff Brunski, the company’s vice president of research and development.
The new XXIO Prime clubs feature easy-to-swing shafts and a revolutionary counterbalanced construction, which work in tandem to elevate performance for moderate swing speed players. Golfers enjoy improved distance and increased accuracy with less effort and strain.
Key Technologies
Rebound Frame: Featured on the new Prime Driver, Rebound Frame is an alternating pattern of stiff and flexible zones that channels more impact energy into the golf ball. It increases ball speed and distance on every drive, especially centre-face impacts.
Weight Plus: This counterbalancing technology places weights in the end of each shaft, located behind the hands as golfers grip the club. That grip weight helps push the clubhead up through the backswing for a more consistent top-of-swing position. As the downswing starts, the weight brings the hands into position, keeping the arms closer to the body for a squarer face at impact.
Super-TIX Plus Titanium Face: Each XXIO Prime driver, fairway wood and iron face is made from Super-TIX Plus Titanium, an incredibly strong yet lightweight alloy that adds speed to all shots.
Lightweight Construction: The new XXIO Prime SP-1100 shaft with Torayca T1100G carbon fibre and Nanoalloy resin is extremely light and helps golfers generate more swing speed and distance with its smooth, easy-to-swing profile. The softer tip section also makes it easier to close the club face and strike the ball pure.
XXIO Prime Royal Edition
XXIO has also introduced the five-star XXIO Prime Royal Edition driver, fairway woods and hybrids, carefully curated and designed for top-of-the-spectrum quality, luxury and performance. Boasting the same tech as the Prime series, the Royal Edition clubs are meant for golfers who demand unmatched attention to detail along with ultimate performance.
Suggested Retail Price
XXIO Prime: Driver – RM3,990 / Fairway Wood – RM2,690 / Hybrid – RM1,790 / Irons (8 pieces) – RM9,200
XXIO Prime Royal Edition: Driver – RM8,900 / Fairway Wood – RM6,900 / Hybrid – RM3,900 / Irons (8 pieces) – RM15,900
Available from March 5, 2021
