Good Good Golf
A new online retailer is changing the look of Malaysian golf. Wedge Essentials, launched recently, positions itself as the country’s first modern golf lifestyle platform, offering a curated selection of streetwear-inspired apparel and accessories from around the world.
Targeting a younger demographic, the platform moves away from traditional country club aesthetics and embraces contemporary design. It features brands such as Good Good Golf, Breezy Golf, SWAG Golf, Birds of Condor, Primo Golf and Eastside Golf — all popular among social media–savvy golfers and content creators.
Good Good Golf, best known for its high-profile YouTube presence, leads the line-up with a collection of bold polos and distinctive accessories. Breezy Golf, established by the team behind Bob Does Sports, adds a casual, relatable tone to the catalogue. Meanwhile, SWAG Golf offers limited-edition headcovers and accessories for players looking to stand out on and off the course.
SWAG Golf
Australian brand Birds of Condor brings a surf-inspired aesthetic, while Primo Golf and Eastside Golf blend athletic style with classic silhouettes and streetwear influences.
According to its founders, Wedge Essentials aims to meet growing demand for lifestyle-driven golf apparel in Malaysia, where fans often face international shipping barriers. The launch also reflects broader shifts in the sport, with new participants seeking apparel that reflects their identity outside of traditional golf environments.
Birds of Condor
Wedge Essentials is now available at wedgeessentials.com.
