Titleist’s continued pursuit of breakthrough technology and performance has resulted in the all-new Titleist Tour Soft golf ball.
Hailed by Titleist as the softest-feeling golf ball in its category, the Tour Soft is engineered to deliver superb performance for golfers who want better feel. The innovative design combines the largest core ever in a Titleist ball with new ultra-thin cover technology to provide responsive feel, extremely fast speed and excellent short game performance.
“We knew based on breakthroughs being made in R&D that there was an opportunity to deliver a brand new high-performance golf ball that would lead the category in terms of soft compression feel,” said Michael Mahoney, vice president, Titleist golf ball marketing. “Ultimately, because of our exhaustive and iterative prototyping process, we were able to deliver everything we wanted in Tour Soft – and more.”
Performance/Technological Features
• Category-leading soft feel, commanding distance, excellent short game performance.
• The largest Titleist core ever produces category-leading soft feel and high ball speed. In developing the core, Titleist’s R&D and operations teams were challenged to break through previously accepted core size limitations in order to produce a golf ball that feels better and is longer or just as long as the competition.
• A new ultra-thin 4CE grafted cover made with TCU Process Technology generates advanced short game control. Innovations in the manufacturing process at Titleist Ball Plant 2 in Massachusetts allowed engineers to mould the extremely thin and soft cover formulation uniformly across the surface. The cover is a proprietary blend of four different materials and is as thin as some urethane-covered balls in the market.
• A new spherically-tiled 342 cuboctahedron dimple design delivers a penetrating trajectory and consistent flight.
“There was a point in the development process where we
knew we could make Tour Soft in small batches in R&D but
faced some challenges in terms of implementing the new TCU Process technology into our mass manufacturing environment at
Ball Plant 2. The ability for our teams to collaborate and innovate
on a daily basis was critical in bringing this product to market and delivering the performance, consistency and quality that golfers expect from a Titleist,” said Michael Fish, Titleist golf ball product manager.
More than 19,000 golfers participated in the white box testing and validation process, while player feedback was then gathered through Team Titleist and shared with Titleist R&D.
The Tour Soft, available in both white and high-optic yellow, replaces the prior generation NXT Tour and NXT Tour S models in the Titleist golf ball family.
SRP: RM199 per dozen
