Master craftsman Bob Vokey and his R&D team continue to lead the market in wedge design with the introduction of the Titleist Vokey Design Spin Milled 7 wedges.
The new Vokey SM7 wedges provide all golfers the performance and choices for a better, more confident short game through superb craftsmanship and technology.
Vokey’s prior generation SM6 models ushered in a new era of wedge innovation and performance with their ground-breaking Progressive Centre of Gravity (CG) design. The advancements made with SM7 further improve the performance and shot versatility with expanded fitting options, improved distance/trajectory control and more spin.
Key Technologies
Progressive Centre of Gravity: Finely tuned Progressive CG locations improve trajectory and distance control while creating the best-feeling Vokey wedges to date. A concept pioneered by Vokey R&D and engineered using cutting-edge CAD, this visible technology (on the back of the wedge) aligns the CG with the impact position of each loft to produce precise distance and trajectory control with exceptional feel. Compared to SM6, the CG locations in SM7 are pushed even further – higher on the high lofts and lower on the low lofts – to produce more consistent performance with noticeably better feel.
100% Inspected Spin Milled Grooves: The grooves are cut at even tighter tolerances to deliver more spin (up to 100rpm more spin on average). Vokey and his team identified the opportunity for an additional Spin Milled cutting process for plated wedges (Tour Chrome and Brushed Steel) as compared to the raw offerings (Jet Black and Raw), which improves upon the industry-leading groove cutting tolerances for a more precise cut by finish and more spin in the plated wedges.
Proprietary Heat Treatment: This is applied to all Vokey Design SM7 wedges, resulting in longer lasting spin through the life of the wedge.
Tour-Proven Grinds
Vokey SM7 offers the game’s most complete selection of lofts, bounces and grinds with 23 different combinations. Developed through collaboration with the world’s best shot makers, six tour-proven sole grinds – F, S, M, K, L and the new D grind – allow golfers of all skill levels to be precisely fit for swing type, shot-making style and course conditions.
F Grind: Full sole designed primarily for full swings and shots hit with a square face. For that reason, F is the only grind available in the 46º-52º models. The 54°/56° F Grind is the most played sand wedge on the PGA Tour.
S Grind: Designed based on feedback from Steve Stricker, the S is best for square faced shots with a touch more versatility than the F Grind.
M Grind: Vokey’s favourite, the M grind is designed for players who like to rotate the club face open and shut to manufacture shots.
D Grind: The player’s high bounce wedge, the new D Grind offers high measured bounce with the crescent shape of the M Grind for versatility.
K Grind: The highest bounce and most forgiving wedge in the line-up, the K Grind is the ultimate bunker club.
L Grind: The L Grind features a narrow crescent shape allowing maximum green side versatility; but it is the least forgiving wedge in the line-up.
#1 Wedge On Tour
Just two weeks following their debut last November at the Shriners Hospitals for Children Open, Vokey SM7 wedges became the most played wedge model on the PGA Tour with 123 in play at The RSM Classic. That number grew to 183 SM7 wedges in the bags of players at the CareerBuilder Challenge in January.
Jordan Spieth – who put four new models immediately in play (46.10 F, 52.08 F, 56.10 S, 60.04 L) – is one of more than 100 tour players around the world who have already made the switch to SM7. That list also includes Jimmy Walker (46.10 F, 54.08 M, 60.04 L), Bill Haas (54.10 S, 60.10 S), Webb Simpson (54.14 F, 60.10 S), Brian Harman (46.10 F, 50.08 F, 54.10 S), Russell Henley (48.10 F, 54.10S, 58.08M), Andrew ‘Beef’ Johnston (46.10 F, 50.08 F, 54.10 S, 58.10 S) and Patton Kizzire (48.08 F, 52.12 F, 56.08 M) who used the SM7s to claim his second PGA Tour victory in the Sony Open.
New SM7 Finishes
The SM7 wedges are available in three finishes – Tour Chrome, Brushed Steel and Jet Black. Tour Chrome retains its popular bright chrome finish, while the darker Brushed Steel is richer and slightly more polished compared to the Steel Gray offered in SM6. The raw Jet Black has been enhanced with black paint fill in the logos and graphics, inspired by requests received on tour by Vokey tour rep Aaron Dill.
Advanced Personalisation & Custom Options
SM7 wedges can be custom ordered with a wide range of specifications and personalisation, including an industry-leading selection of shafts, grips, shaft bands, ferrules, stamping and paint fill.
SRP: RM870. Available in stores March 9.
