XXIO X Consumer Campaign : Drive Away A Toyota Fortuner!

Following the success of a similar initiative two years ago, Srixon Sports Asia (SSA) is collaborating with UMW Toyota Motors Malaysia again to run a consumer campaign from December 9, 2017 to March 31, 2018 where one lucky purchaser of the new XXIO X (Ten) range will win a Toyota Fortuner 2.4!

The mechanics of the campaign are simple – each purchase of the XXIO X clubs during the campaign period will entitle the purchaser to submit entries, based on the following allocation:

• Every purchase of a XXIO X driver: Two entries

• Every purchase of a XXIO X fairway or hybrid: One entry

• Every purchase of a XXIO X iron set: Three entries

• Every purchase of XXIO X full set (driver, fairway, hybrid and iron set): 10 entries.

A ‘live’ draw will be conducted on social media (Facebook: @SrixonSportsMalaysia / Instagram: @srixonmalaysia) on April 10, where 20 lucky entrants will be selected to play a round of golf in May to decide who drives away with the Fortuner (the mode of play and method of determining the winner will be announced on the tournament day itself). Consolation prizes of trips to Japan will also be offered during the tournament.

Additionally, all purchasers of the XXIO X series will receive free XXIO accessories during the campaign period – a duffle bag for the driver, pouch for the fairway or hybrid, and golf bag travel cover for an iron set. Those who purchase the whole range (driver, fairway, hybrid and irons) will get an extra free gift on top of the three items – a XXIO carry-on luggage bag, limited to the first 150 purchasers.

The consumer campaign was announced during the official launch of the XXIO X series at The Mines Resort & Golf Club on October 21. SSA managing director Tommy Ieda noted that the company will be hoping to leverage on the impending merger between Sumitomo Rubber Industries,
Ltd (SRI) and its two sports business subsidiaries, Dunlop Sports Co Ltd and Dunlop International Company Limited.

“SRI is one of the biggest tyre companies in the world. With this merger, we will be able to fully utilise SRI Group’s Malaysian resources including R&D capabilities and financial backing to deliver more high-quality products and effect more growth,” he said.

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